Optimizelytics
B2B Experience and Marketing Optimization Client
Project Scope
Optimizelytics is a fictional client assisting companies with optimizing their user experiences and marketing reach using A/B Testing and conversion rate optimization. It is a modern and data-driven partner for SaaS and e-commerce brands.
The generated project request asked for me to design a brand style-guide based on a few pre-selected branding elements and then make an advertising campaign that included a banner ad, a social media graphic, and a mailer.
Full Project Details
Company Name: Optimizelytics
About the Company
Optimizelytics specializes in experience optimization through A/B testing, conversion rate optimization (CRO), and user behavior analytics. They work with e-commerce brands, SaaS companies, and digital agencies to refine their online experiences, boost engagement, and maximize revenue through data-driven insights.
Project Goals
- Develop a fresh, modern brand identity that reflects Optimizelytics’ data-driven approach and expertise.
- Create an advertising campaign that highlights their ability to improve digital experiences through experimentation.
Deliverables
Branding:
- Logo (primary, secondary, and icon versions)
- Color palette and typography
- Style Guide
Advertising:
- A digital ad campaign (banner ads, social media graphics)
- A LinkedIn ad with a headline, tagline, and imagery
- A one-page print ad targeted at SaaS companies
Target Audience
- Primary: Marketing executives, product managers, and UX designers at mid-to-large SaaS companies and e-commerce brands.
- Secondary: Digital agencies looking for a CRO partner.
Ad campaign concept
Tagline: “Test. Optimize. Convert.”
Key Message: “Your website’s potential is limitless—let data show the way.”
Ad Visuals:
- Split-screen A/B test concept (before/after UI changes).
- Heatmap overlays on a webpage to show optimization insights.
- A bold stat-driven message like “Boost Conversions by 37% with Smarter Testing.”
Process
Logo
Designed with client specs in mind with an emphasis on a modern, clean look that can be easily recognized in multiple sizes and contexts.
Style Guide
Visual Elements
Deliverables
Banner Ad:
Social Media Graphic:
Mailer (with Bleed):